management survey reveal massive growth
Customer Experience Management Survey Reveals Massive Growth in Companies Using Artificial Intelligence to Help Provide Customer Service
WINTER PARK, Fla.--(BUSINESS WIRE)--Feb 20, 2019--COPC Inc., a global consulting firm that helps companies improve operations to transform the customer experience, and Execs In The Know, a global community of customer experience professionals, have announced the release of the 2018 Corporate Edition of the Customer Experience Management Benchmark (CXMB) Series. The report, The CX Journey: Understanding Corporate Strategies and Best Practices, provides customer experience management insights from the corporate perspective. A key finding is that since 2017, companies have dramatically increased their use of artificial intelligence (AI)-powered solutions for customer service. "Our new corporate report shows that companies see tremendous potential in AI-powered solutions for customer care, both in applications that are customer-facing and in those that assist call center agents with their work. However, we also know from previous research that customers want a quick and easy way out of any AI-powered solution to reach a live person. Our findings overwhelmingly show that companies are keenly aware of this necessity in any customer-facing application. And while customers still want that personal interaction, we think that AI-powered solutions will find their appropriate place in the service journey," said Kyle Kennedy, president and chief operating officer, COPC Inc.
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